Jeana Dundon's Portfolio

This media kit was developed as part of a public relations group assignment focused on promoting Starbucks’ Spring Sustainability Initiative.

The objective was to position Starbucks as a leader in environmentally responsible practices while highlighting its seasonal efforts to reduce waste and support sustainable sourcing.

The target audience included journalists, environmentally conscious consumers, and potential brand partners interested in sustainability. The strategy emphasized clear, engaging messaging around Starbucks’ eco-friendly initiatives, using a seasonal campaign angle to make the brand’s long-term commitments feel timely, relevant, and impactful for media coverage.

This news release was created as part of a public relations assignment focused on corporate communication and brand expansion strategy. The objective was to announce the launch of “Starbucks U,” an online learning platform designed to position Starbucks as a leader in education, workforce development, and social impact.

The target audience included media outlets, prospective students, and stakeholders interested in corporate social responsibility and career development opportunities. The strategy emphasized Starbucks’ partnerships with historically Black colleges and universities, its commitment to accessibility, and its investment in creating pathways to employment, framing the initiative as both an educational resource and a long-term brand-building effort.

This op-ed was written as part of a public relations assignment focused on thought leadership and persuasive writing. The piece explores the growing adaptation of artificial intelligence in the workforce, addressing both its opportunities and challenges for businesses and employees. The target audience includes professionals, employers, and general readers interested in the future of work and emerging technologies. The strategy emphasizes a balanced, informed perspective, positioning the writer as a credible voice while encouraging readers to think critically about how AI can be integrated responsibly and ethically into modern workplaces.

This media interview brief was created as part of a public relations assignment focused on athlete media strategy and message preparation. The brief centers on Cam Newton during his time as quarterback at University of Florida, with the objective of preparing key messaging, potential interview questions, and talking points for media appearances. The target audience includes sports journalists, fans, and stakeholders interested in team performance and athlete branding. The strategy emphasizes clear, confident messaging that highlights leadership, performance, and personal brand development while ensuring consistency and professionalism across media interactions.

This customer-facing blog post was created as part of a public relations assignment focused on lifestyle branding and content marketing. The goal was to engage millennial and Gen Z students and professors by connecting Starbucks to everyday productivity and morning routines. The post uses Winter Olympian Amber Glenn as an example of high performance to highlight how intentional habits can improve focus and consistency. By linking these routines to Starbucks products, the strategy positions the brand as part of a simple, energizing start to a busy academic day.